Background

Exhibits, trade shows, and showrooms tend to be busy, frantic events with each section fighting for the attention of potential customers. This can lead to a significant amount of background noise and sounds competing with one another, making it difficult for sellers to market and demonstrate their products to visitors.

As for the exhibition audio setup, the environment can be full of distractions or ambient noise. It is important to make it as easy as possible for visitors to focus and get informed. To capture the visitors at the trade show, incorporating loudspeakers is needed which allows for outdoor broadcasting, full-coverage announcements, and background music playback.

Objectives

The need to broadcast messages to visitors and exhibitors throughout the trade show is a key function of audio in the exhibition and the principal use of audio in the exhibition. Through live or scheduled announcements, public address plays a central role in the structure of the day and the smooth operations of the exhibition.

Smart zoning and centralized management bring added functionality to public addresses, allowing administrators to target announcements to specific areas of the trade show floor. With network audio, it is easy to change both the zones and the content anytime, as needed.

Solution

Based on the practical need and realities of this project, Zycoo provides a tailored solution from  Zycoo IP Audio Solution, an all-in-one communication system primarily based on SIP, streaming media, and MQTT loT technologies. It provides audio-converged functions like announcement, broadcasting, paging, music playback, and more.

With the implementation of SH30 Network Horn Speakers, IP Audio Server IAS-L100, and IP Audio software, this exhibition builds a public address system with centralized management capacity.

Results

Zycoo’s solution not only delivers a fully reliable platform that ensures seamless communication but also an IP-based public address system that features a centralized system. With modern audio network systems, it is easy and cost-effective to update and add units to the solution as the needs change. The system also enables one to take control of the entire audio system from a single point via an intuitive interface and know that is fully working.

The audio system offers a valuable method for capturing and presenting information and engaging visitors. Interactive content can be implemented, increasing the scope of resources that can be used to attract the attention of visitors.